ASADORI Hojicha pouch, roasted Japanese green tea

ROASTED GREEN TEA

Hojicha

This hojicha reveals notes of nuts and wood, creating a cup with a warm character. This Japanese green tea is roasted: this step gives it its brown colour and aromas. Made from the Yabukita cultivar, it is produced by Jokoen Tea Farm in Wazuka, Kyoto Prefecture.

Producteur
Jokoen Tea Farm
Cultivar
Yabukita
Harvest
Spring 2026
Weight
€6,90 50 grams · Taxes incluses

Understanding the tea

What is hojicha?

Hojicha is a roasted Japanese green tea. Roasting gives it its brown colour and its aromas of nuts and wood. It can be made from different green teas, including bancha, sencha or kukicha. In the cup, its profile is generally sweet, warm and rounded. Despite its colour, it belongs to the green tea family.

Brewing

Brewed well,
enjoyed more.

Japanese tea is usually brewed in small amounts, over several infusions with the same leaves.

When an infusion is ready, empty the teapot completely into the cups or a jug each time. The leaves no longer sit in water and are ready for the next infusion.

How to brew

Hojicha

ROASTED GREEN TEA

Water
~90 °C
Time
30 to 60 sec
Dosage
~5 gfor 100 ml

Keep the ratio: ~10 g for 200 ml · ~15 g for 300 ml

And then

Subsequent infusions

Keep the leaves from the previous infusion. Same temperature, shorter steep.

~90 °C20 to 30 sec

Use soft water

Low-mineral water, spring or filtered, preserves the finesse of the aromas. Hard water flattens the umami and sharpens the astringency.

Storing your tea

Keep your tea in an airtight container, away from light, strong odours and moisture.

The cultivar

Yabukita.

A reference point for Japanese tea

Yabukita is the most widely grown variety of tea plant in Japan. Versatile, it is used to produce different types of tea. Its expression in the cup varies with the growing location, harvest and processing of the leaves: the same cultivar can therefore produce teas with very different characters.

The producer

Jokoen Tea Farm.

Wazuka, Kyoto

Jokoen Tea Farm
“A moment of respite in the middle of a busy everyday life”

Jokoen (上香園) is a family-run tea farm in Wazuka, Kyoto Prefecture. Today it is led by Fumitoshi Okada, the fifth generation of tea producers, continuing a focus on leaf quality, craftsmanship and consistency in the tea they produce.

Fumitoshi Okada describes his approach this way: “I make tea every day in the hope of offering a moment of respite in the middle of a busy everyday life, even if only for a brief instant.” The idea of tea finding a place in everyday life closely reflects the attention ASADORI gives to the moment of tasting.

ASADORI has selected four teas from Jokoen for its selection: Gyokuro, Hojicha, Kukicha and Genmaicha.

In 2021, Jokoen received a silver medal for its Tokujo Hojicha and a bronze medal for its Hoji Genmaicha at the Japanese Tea Selection Paris competition.

Wazuka

The origin

Wazuka.

Wazuka, Kyoto Prefecture, Japan

Wazuka lies in the south of Kyoto Prefecture, Japan. It is an important area for the production of Uji tea, whose origin extends beyond the city of Uji.

On its hills, cultivars, growing methods and leaf processing give rise to teas with varied characters. This is where ASADORI chose the teas for its first selection.

Récolte
Spring 2026

To compare

Other characters.

Sencha

SENCHA

€10,00

SUN-GROWN GREEN TEA

Vegetal · Balanced · Fresh
ASADORI Gyokuro pouch, shade-grown Japanese green tea

GYOKURO

€19,90

SHADE-GROWN GREEN TEA

Deep · Umami · Sweet
ASADORI Matcha pouch, stone-ground Japanese green tea

MATCHA

Dès €28,90

STONE-MILLED GREEN TEA

Vegetal · Umami · Creamy